Users will soon have a new feature that allows them to lessen the amount of AI-created media appearing in their streams. This step comes as the platform revealed that it presently contains more than 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a full-scale launch. This shift comes amid a rise in AI-generated material, fueled by recent AI video creators.
AI Content on Other Platforms
Recent reports that almost a tenth of the quickest rising video streams on a competing service exclusively feature AI-generated videos. A significant portion of this content is deemed “AI slop”, a term for inferior, mass-produced content that is typically illogical or surreal.
“We know from our community that many people appreciate content made with AI tools, from AI artwork to science explainers, and we want to provide users the power to increase or decrease of that, according to their own choices,” stated a company executive.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its app labeled as AI-generated. Collectively, in excess of 100 m media items are uploaded to the platform each day, making AI content a minor portion of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the amount of AI-generated videos they see by using the topic control feature in the app and picking “AI-generated content”. Additional categories that currently be controlled under the tool cover politics, style, cosmetics, and choreography.
AI Disclosure Rules
The platform’s guidelines require content makers to label lifelike AI-generated content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any believable AI video that is unmarked can be removed under its terms of service.
In addition, the service will henceforth attach an AI-generated label to content made using its own AI tools, or detected by an cross-platform project for recognizing AI-generated material. This step is designed to stop users from seeking to circumvent the disclosure requirement.
Educational Initiatives
TikTok is also introducing a two million dollar AI literacy fund for professionals and groups to create informative material about ethical AI use. This initiative will benefit non-profit groups specializing in educating coding and technology.
Content Safety Approach
The platform has justified its content review process, during controversy over plans to cut jobs for hundreds of safety staff in the United Kingdom. The company is expected to reduce a significant number of roles in its trust and safety team in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can shield workers by filtering out the most distressing content before it gets reviewed by humans. TikTok stated a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is proving valuable process content quickly.”
